Analysis and strategy.
We use a strategy focused on the Conversion Funnel (Full Funnel Strategy), and on presenting the appropriate message depending on where the customer is in relation to the final objective, the purchase.
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1
BRANDING
Get attention | emotion
- Content of valor: videos, Nuggets, articles, guides, case studies, podcasts, etc. SOFT CTA
2
PROSPECTING
Convince | Product
-Teach the offer, social proof, lead magnets. STRONG CTA
3
RETARGETING
Close and convert | Purchase triggers
-Discounts, Bundles, Free shipping... Testimonials, last places, success stories.
4
UP SELL
Up Sell and Cross Sell strategies to increase the AOV (average ticket) and the recurrence of purchases through cohort models.